Australia is officially introducing a minimum age for social media use, making it the first country in the world to enforce such a rule. Starting Wednesday, December 10, platforms including Instagram, TikTok and YouTube must block users under 16 or face fines of up to A$49.5 million ($33 million). The new law will affect over a million young Australians and is being closely observed by governments worldwide.
The legislation marks a significant intervention into the social media landscape, a sector that has long resisted government regulation. It follows years of concern about the impact of online platforms on children’s mental health, particularly in light of internal documents leaked by Meta in 2021 revealing the company was aware its apps contributed to body image issues and suicidal thoughts among teenagers.
While tech companies and free speech advocates have criticized the law as overly restrictive, parents and child safety groups have welcomed the measure. “This is about putting children’s wellbeing first in an environment that was never built with them in mind,” said an Australian child advocacy spokesperson.
Implementation and Compliance
Ten major platforms are initially covered, including Alphabet’s YouTube, Meta’s Instagram and TikTok. Most companies plan to comply using age verification methods such as analyzing activity patterns, selfies, or identification documents. Elon Musk’s X has refused, arguing the law could set a precedent for government overreach, and a High Court challenge is pending.
The eSafety Commissioner, Australia’s regulator for online safety, has enlisted Stanford University and a team of 11 academics to monitor the law’s impact on young users over the next two years. The findings will inform other countries considering similar restrictions.
Global Implications
Australia’s move is already influencing international policy. Denmark, Malaysia and several U.S. states have indicated plans to introduce age-based restrictions on social media, while the United Kingdom has said it is “closely monitoring” the initiative. Experts describe Australia’s policy as a potential template for governments frustrated with tech companies’ slow adoption of protective measures.
“Governments worldwide are watching closely,” said Tama Leaver, professor of internet studies at Curtin University. “Australia is effectively conducting a live experiment on how to balance child safety with the freedom and accessibility of the internet.”
Impact on Social Media
Analysts predict the ban will reshape social media use in Australia. Prior to the law, 86 percent of Australians aged 8 to 15 were active online, and the restriction may slow the growth of new users. Experts argue this shift signals a broader transition for social media platforms, which have increasingly been called to account for their role in young people’s wellbeing.
“The era of unrestricted social media for children is ending,” said Terry Flew, co-director of the University of Sydney’s Centre for AI, Trust and Governance. “How Australia’s ban plays out will influence similar debates around the world.”
